Session Details

Humanize Your Impact: Why Qual Research Matters (Still)

11:00 a.m. – 11:40 a.m.

Great research should always be about human connection at its heart – and qualitative research is often the most direct path to that connection. Yet more and more it is either rushed and poorly executed, or cast aside entirely in favor of faster or more budget-friendly alternatives. It’s time to reverse these trends, and this panel explains why.
Join this dynamic session with leading insights authorities as they discuss:
• How the qualitative research landscape has evolved
• Their firsthand experiences in creating business impact through qual research
• How organizations can make the shift from seeing insights as an expense to an investment
• Tune in and discover why being on the side of the human is a good idea for your business.