Speaker Details
Susan Waltman
Global President
Ipsos UU
Susan is a Chemical Engineer with over 30 year career working in Research, Innovation, Marketing, and General Management. Her career spans consumer goods and healthcare, working for P&G, Mead-Johnson Nutritionals, ConAgra Foods, Coca-Cola, and Ipsos in R&D, Innovation, Brand Marketing, and General Management. She is a builder, particularly of new product ideas, new insights, and new brand positionings. She launched several successful new products and packages for Duncan Hines, Crisco, Folgers, Enfamil, Viactiv, and Minute Maid. Her passion is learning about what is needed and bridging what is possible.
Susan has worked at Ipsos for since 2008, and joined Ipsos as SVP, US, Ipsos Understanding UnLTD, was promoted to Global President in 2010 with a current scope covering strategic partnering clients across 85 countries.
Ipsos UU is the strongest, largest qualitative market research firm in the world, with over 1000 employees, headquartered in Paris.
Sessions by me
Humanize Your Impact: Why Qual Research Matters (Still)
Great research should always be about human connection at its heart – and qualitative research is often the most direct path to that connection. Yet more and more it is either rushed and poorly executed, or cast aside entirely in favor of faster or more budget-friendly alternatives. It’s time to reverse these trends, and this panel explains why.
Join this dynamic session with leading insights authorities as they discuss:
• How the qualitative research landscape has evolved
• Their firsthand experiences in creating business impact through qual research
• How organizations can make the shift from seeing insights as an expense to an investment Tune in and
discover why being on the side of the human is a good idea for your business.
11:00 a.m. – 11:40 a.m.