Session Details

Speed to Insights: How "Lilly" Went From Traditional Research to An Innovative Approach to Insights

1:00 p.m. – 1:40 p.m.

Discover how Lilly revolutionized its approach to insights through partnership, technology, and recruitment. This session uncovers the challenges faced in the traditional research landscape and delves into the strategies employed to enhance partnerships, both internally and externally, through proactive communication and a focus on education. Hear firsthand how changes in recruitment and the incorporation of digital tools led to impactful advances in respondent experience, diversity, and data quality, propelling Lilly toward a future of optimized research practices and market leadership.