{"id":9004111222018511,"date":"2023-04-25T15:00:12","date_gmt":"2023-04-25T19:00:12","guid":{"rendered":"https:\/\/3c98cd88ae.nxcli.io\/?p=9004111222018511"},"modified":"2023-12-27T15:59:57","modified_gmt":"2023-12-27T20:59:57","slug":"navigating-the-u-s-banking-crisis-requires-in-depth-market-research","status":"publish","type":"post","link":"https:\/\/staging.sago.com\/fr\/resources\/blog\/navigating-the-u-s-banking-crisis-requires-in-depth-market-research\/","title":{"rendered":"Navigating the U.S. Banking Crisis Requires In-Depth Market Research"},"content":{"rendered":"

What happens when governments raise their central bank interest rates? One ripple effect may be the increased cost of lending for banks. We may also observe a reduction in bond prices, which could <\/span>deplete the market value<\/span><\/a> of bank capital reserves. Unfortunately, these aren\u2019t speculative scenarios\u2014it\u2019s all happening now in 2023.<\/span>\u00a0<\/span><\/p>\n

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  1. Mar. 8, 2023:<\/strong> Silvergate Bank, a cryptocurrency-focused institution, was the first to fail due to significant losses in its loan portfolio.<\/span>\u00a0<\/span><\/li>\n
  2. Mar. 10, 2023:<\/strong> Silicon Valley Bank, which focuses on lending to technology companies, was the next to collapse.<\/span>\u00a0<\/span><\/li>\n
  3. Mar. 12, 2023:<\/strong> In a third blow, Signature Bank was closed over perceived systemic risks.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

    To balance the effects of these events, U.S. banks should double down on their market research initiatives to understand the needs, wants, and perceptions. Utilizing market research tools on a regular basis allows you to make adjustments where necessary and maintain the trust and loyalty of clients.\u00a0<\/span>\u00a0<\/span><\/p>\n

    [vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbcalloutmatte\u00a0\u00bb]<\/p>\n

    Get Ahead of the U.S. Bank Crisis<\/span><\/span><\/h4>\n

    Request a consultation with our team to discover how market research can help you support your banking clients and remain a trusted brand.<\/span><\/span><\/span><\/span><\/p>\n

    Book a consultation<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n

    Quantitative Research Helps Banks Understand What Customers Think<\/h2>\n

    Quantitative market research involves collecting numerical data that provides insight into consumer behaviors and habits, product or service preferences, and much more. It uncovers the broad picture of what your banking customers want and need and how they feel in the moment.<\/span><\/p>\n

    Quantitative research can often be carried out on much shorter timelines than qualitative, supplying quick turnaround on urgently needed insights.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

    Some quantitative research tools that are particularly helpful in navigating the current crisis in the banking sector include:<\/span>\u00a0<\/span><\/p>\n