{"id":9004111222018585,"date":"2023-03-10T17:49:05","date_gmt":"2023-03-10T22:49:05","guid":{"rendered":"https:\/\/3c98cd88ae.nxcli.io\/?p=9004111222018585"},"modified":"2023-05-18T11:04:17","modified_gmt":"2023-05-18T15:04:17","slug":"the-importance-of-understanding-gen-z","status":"publish","type":"post","link":"https:\/\/staging.sago.com\/es\/resources\/blog\/the-importance-of-understanding-gen-z\/","title":{"rendered":"The Importance of Understanding Gen Z"},"content":{"rendered":"<p><span data-contrast=\"none\">Generation Z. \u201cZoomers.\u201d\u00a0 Born between 1995 and 2011, they are the freshest batch of consumers companies are eager to know, understand and attract.\u00a0 But how do you build loyalty with a generation defined by their <\/span><i><span data-contrast=\"none\">lack<\/span><\/i><span data-contrast=\"none\"> of loyalty?\u00a0\u00a0<\/span><\/p>\n<p><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-9004111222019420 size-large\" src=\"https:\/\/staging.sago.com\/wp-content\/uploads\/2023\/03\/Blog-Infographic_Revised-509x1024.jpg\"  alt=\"sago\"  width=\"509\" height=\"1024\" srcset=\"https:\/\/staging.sago.com\/wp-content\/uploads\/2023\/03\/Blog-Infographic_Revised-509x1024.jpg 509w, https:\/\/staging.sago.com\/wp-content\/uploads\/2023\/03\/Blog-Infographic_Revised-400x805.jpg 400w, https:\/\/staging.sago.com\/wp-content\/uploads\/2023\/03\/Blog-Infographic_Revised-367x739.jpg 367w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/p>\n<p><span data-contrast=\"none\">Defining Gen Z starts with building an understanding of the social and economic upheaval they\u2019ve experienced all their lives, their citizenship as digital natives, and their passion for advocacy.\u00a0 As brands seek to understand and reach this generation, they must first understand the risks and rewards.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A brand that ignores a cause risks Gen Z ignoring the brand. A brand that <\/span><i><span data-contrast=\"none\">exploit<\/span><\/i><span data-contrast=\"none\">s a cause? Expect Gen Z\u2019s swift derision. Sixty-eight percent of Zoomers do not trust corporations, and they influence 600 billion dollars of family spending decisions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Keenly aware and tuned into unethical practices and corrupt corporate values, Gen Z will <\/span><a href=\"https:\/\/sago.com\/en\/resources\/?tx_category=insights\"><span data-contrast=\"none\">vote<\/span><\/a><span data-contrast=\"none\"> with their dollar <\/span><i><span data-contrast=\"none\">and<\/span><\/i><span data-contrast=\"none\"> their online influence. As \u201cprosumers,\u201d customers whose influence can shape a company beyond their personal buying power, Gen Z will bring more than 33 trillion dollars into the global economy in their life span, and these dollars will not be evenly distributed.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Do you need to understand Generation Z? At <\/span><a href=\"https:\/\/sago.com\/en\/solutions\/expertise\/research-consulting\"><span data-contrast=\"none\">Sago Strategy + Insight<\/span><\/a><span data-contrast=\"none\">, we employ methods sourced from cognitive psychology\u2014we believe in order to understand <\/span><i><span data-contrast=\"none\">what<\/span><\/i><span data-contrast=\"none\"> people think, we must first understand <\/span><i><span data-contrast=\"none\">how<\/span><\/i><span data-contrast=\"none\"> they think.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p>\u200b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about the driving force behind Generation Z and their consumption habits.<\/p>\n","protected":false},"author":6,"featured_media":9004111222018631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13932],"tags":[16612,16504],"video":[],"filter_name_method":[],"filter_name_product":[16608],"class_list":["post-9004111222018585","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","tag-gen-z","tag-strategy-2","post_format-post-format-aside","filter_name_product-research-consulting"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/staging.sago.com\/wp-content\/uploads\/2023\/04\/gen-z-scaled-e1682552846355-1000x445.jpg",1000,445,true],"list":["https:\/\/staging.sago.com\/wp-content\/uploads\/2023\/04\/gen-z-scaled-e1682552846355-463x348.jpg",463,348,true],"medium":["https:\/\/staging.sago.com\/wp-content\/uploads\/2023\/04\/gen-z-scaled-e1682552846355-300x200.jpg",300,200,true],"full":["https:\/\/staging.sago.com\/wp-content\/uploads\/2023\/04\/gen-z-scaled-e1682552846355.jpg",1000,667,false]},"yoast_head":"<!-- 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