{"id":9004111222018662,"date":"2023-04-27T09:17:52","date_gmt":"2023-04-27T13:17:52","guid":{"rendered":"https:\/\/3c98cd88ae.nxcli.io\/?page_id=9004111222018662"},"modified":"2024-08-26T06:52:40","modified_gmt":"2024-08-26T10:52:40","slug":"research-consulting","status":"publish","type":"page","link":"https:\/\/staging.sago.com\/en\/solutions\/expertise\/research-consulting\/","title":{"rendered":"Research Consulting"},"content":{"rendered":"

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Deeper, More
\nActionable Insights\u200b<\/h2>\n

With best-in-class industry tools at our fingertips, our proven solutions uncover deeper, more relevant insights. We immerse ourselves in your challenge and design custom research that delivers meaningful growth.\u200b<\/h5>\n<\/div>\n

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Customer Understanding<\/h4>\n

Our intuitive, collaborative\u00a0techniques uncover the voice of\u00a0your customer. Next, we help\u00a0deliver those voices to your\u00a0organization through clear, persuasive storytelling.<\/p><\/div>\n

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Brand Perception<\/h4>\n

We uncover what quickens your\u00a0consumers\u2019 pulse, what makes\u00a0them reach out and buy, and what\u00a0turns them off. Our work puts trends\u00a0in perspective and helps capture\u00a0interest.<\/p><\/div>\n

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Communication<\/h4>\n

Communication is all about impact.\u00a0Because we understand how\u00a0people behave, we support\u00a0communications development in\u00a0agile and effective ways.<\/p><\/div>\n

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Innovation<\/h4>\n

We design tailored programs to\u00a0discover unmet\u00a0consumer needs. We develop and\u00a0advance ideas so your brand can\u00a0create new products and services\u00a0with confidence.<\/p><\/div>\n<\/div>\n

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Full-Service Research Solutions<\/h2>\n
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Digital Qualitative Offerings<\/h2>\n
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Digital Discussions<\/p>\n

An enterprise insights platform created to capture rich, agile insights, QualBoard\u00ae supports everything from simple DIY discussions to complex global projects.
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Video Interviews<\/p>\n

The QualMeeting\u00ae video insights platform combines the immediacy and visual cues of in-person research with the time and cost savings of digital research, giving you greater access and real-time insights.
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Neuromarketing Tools<\/p>\n

Experience the cutting-edge techniques of Sago Research Labs to uncover emotional responses and subconscious feelings with tools like Eye Tracking, Facial Coding, and advanced Usability Testing.
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Quantitative Capabilities<\/h2>\n
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Online Surveys<\/p>\n

From brand health tracking to segmentation, ad research, concept optimization, choice modeling, and more, our quantitative\u00a0experts ensure you reach your project objectives.
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Advanced Analytics<\/p>\n

With industry-leading data science expertise, our practice includes perceptual mapping, choice modeling, factor, and pricing analysis, TURF and competitive analysis, and more.
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Rapid Alert Omnibus<\/p>\n

Gather reliable insights quickly with our full-service omnibus. Get efficient answers to your quantitative research questions with a quick and budget-friendly solution.
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Automated Research<\/p>\n

Empower users, reduce insights gridlock, and get advanced audience selection with Methodify, an automated quantitative research engine. Gather fast, easy, and smart results\u2013all in one place.
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In-Person Research<\/h2>\n
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Locations<\/p>\n

Access full-service market research spaces around the globe. We host world-class focus group facilities and testing sites across key markets in North America and Europe.
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Focus Groups, IDIs<\/p>\n

Ideal for exploratory work, concept development, and product testing.\u00a0 Conducted in any one of our\u00a0own facilities as well as alternate locations as needed.
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Ethnographic Interviews<\/p>\n

In-home or on-site, understand the context in which consumers use a product or service for breakthroughs in marketing and product innovations.
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Place-Based Research<\/p>\n

Capture real-life behaviors where they really happen.\u00a0 From shopalongs and store intercepts to ride-alongs, hike-alongs, fish-alongs, and more \u2013 we love to be there.
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Managed Services<\/h2>\n
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Trusted Partners<\/p>\n

Our Managed Services partners are vetted to the highest standards and represent some of the best in the business with decades of relevant experience.<\/p><\/div>\n

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Agile Activation<\/p>\n

Quickly add on an ad hoc screener, discussion guide, survey design, or summary of findings to your project without compromising your deadline.<\/p><\/div>\n

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Local Efficiency<\/p>\n

Reduce travel costs and access skilled research partners in your desired location who are familiar with both the market and the facility.<\/p><\/div>\n

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Just-Right Support<\/p>\n

Have the freedom to leverage Sago’s Managed Services exactly where you need it for each individual project without a long-term commitment.<\/p><\/div>\n

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Internal Expertise<\/p>\n

Avoid the stress of navigating different partners and let our skilled internal teams support the Managed Services providers for a seamless experience.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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A Word from Our Clients<\/h2>\n