{"id":39760,"date":"2022-01-14T20:35:50","date_gmt":"2022-01-15T01:35:50","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/?page_id=39760"},"modified":"2026-02-23T06:31:48","modified_gmt":"2026-02-23T11:31:48","slug":"purpose","status":"publish","type":"page","link":"https:\/\/staging.sago.com\/en\/company\/purpose\/","title":{"rendered":"About Us"},"content":{"rendered":"

[vc_row full_width=”stretch_row” gap=”35″ content_placement=”middle” css=”.vc_custom_1681391853717{padding-top: 50px !important;background-color: #f2f2f2 !important;}” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D”][vc_column width=”1\/3″][vc_single_image image=”45228″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1640200799120{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;}”][vc_column_text css=”.vc_custom_1675505915671{padding-right: 50px !important;padding-left: 50px !important;}”]Technology is transforming the way we solve research challenges. Sago is committed to acquiring and investing in transformative research technology to deliver respondents, platforms, and fieldwork services at the speed today’s decision-makers need them.<\/p>\n

We are driven to move faster, make it easier to access our products and services, and create new ways for you to connect with audiences around the world. We have amassed some of the industry\u2019s brightest minds in data science, software development, and research services to provide our clients with the most comprehensive suite of in-person and digital research methods.<\/p>\n

Our adventure continues, together.<\/p>\n

Steve Schlesinger, Executive Chairman<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”35″ content_placement=”middle” css=”.vc_custom_1681391895070{padding-bottom: 50px !important;background-color: #f2f2f2 !important;}” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1676742406871{padding-right: 50px !important;}” el_class=”white-text”]<\/p>\n

Our People Are Your Advantage<\/h2>\n

Talk to our leaders or the recruiters engaging with your targets. You will soon discover that loving what we do and being good at what we do go hand in hand.<\/p>\n

We share passion and a purpose. From our ResTech development to work for our clients to engaging with our industry, each of us is clear in our belief that what we do and how we do it matters.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_column_text]Meet the Leadership<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]Join our team<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1640200799120{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;}”][vc_single_image image=”56903″ img_size=”full” css=”.vc_custom_1677616593643{padding-left: 50px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1676743070235{padding-top: 50px !important;}” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D”][vc_column][vc_column_text]<\/p>\n

We Keep Good Company<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row wrap_container=”yes” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D”][vc_column width=”1\/5″][vc_single_image image=”9004111222031836″ img_size=”150X150″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https:\/\/www.insightsassociation.org\/” label=”” css_params=””][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”39812″ img_size=”400×250″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.intellus.org\/”][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”39816″ img_size=”400×250″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.womeninresearch.org\/”][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”39824″ img_size=”400×250″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.asocs.info\/”][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”39828″ img_size=”400×250″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/esomar.org\/”][\/vc_column][\/vc_row][vc_row wrap_container=”yes”][vc_column width=”1\/5″][vc_single_image image=”39832″ img_size=”400×250″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/syntec-conseil.fr\/”][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”39840″ img_size=”400×250″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.bhbia.org.uk\/”][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”39844″ img_size=”400×250″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.mrs.org.uk\/”][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”39848″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.ephmra.org\/”][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”43140″ img_size=”400×250″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/ia-espana.org\/”][\/vc_column][\/vc_row][vc_row wrap_container=”yes”][vc_column width=”1\/5″][\/vc_column][vc_column width=”1\/5″][\/vc_column][vc_column width=”1\/5″][vc_single_image image=”39864″ img_size=”400×250″ alignment=”center” onclick=”custom_link” link=”https:\/\/canadianresearchinsightscouncil.ca\/”][\/vc_column][vc_column width=”1\/5″][\/vc_column][vc_column width=”1\/5″][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1690825289265{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D”][vc_column css=”.vc_custom_1690826638597{padding-top: 80px !important;padding-right: 30px !important;padding-bottom: 80px !important;padding-left: 30px !important;background-color: #c4e6c7 !important;border-radius: 20px !important;}” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D” el_class=”container”][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/2″ css=”.vc_custom_1690826104528{margin-bottom: 0px !important;}”][vc_single_image image=”9004111222020863″ img_size=”full” css=”.vc_custom_1690826144374{margin-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Our Purpose<\/h2>\n

At Sago, we envision a future where market research is transformed by the power of human ingenuity and artificial intelligence, creating a world where businesses can make informed decisions that positively impact society, the environment, and humankind.<\/strong><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1690825289265{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D”][vc_column css=”.vc_custom_1690827197789{margin-bottom: 0px !important;}” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D”][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1690828523295{margin-top: -30px !important;margin-bottom: 0px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 80px !important;padding-right: 30px !important;padding-bottom: 25px !important;padding-left: 30px !important;border-left-color: #6bc073 !important;border-left-style: solid !important;border-right-color: #6bc073 !important;border-right-style: solid !important;border-top-color: #6bc073 !important;border-top-style: solid !important;border-bottom-color: #6bc073 !important;border-bottom-style: solid !important;border-radius: 20px !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1690826927551{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1690828139549{margin-bottom: 50px !important;}”]<\/p>\n

Improve the Human
\nExperience in Research<\/h3>\n

We\u2019re obsessed with understanding and improving the ROI (Return on Innovation) in the Sago experience. By combining the power of AI with human expertise, we can create a more efficient and engaging research process for respondents, researchers, and stakeholders.[\/vc_column_text][vc_column_text css=”.vc_custom_1690828148376{margin-bottom: 50px !important;}”]<\/p>\n

Commit to Relentless
\nInnovation<\/h3>\n

We are dedicated to developing innovative technology that embeds AI at every aspect of our supply chain. By continuously exploring and adopting cutting-edge AI technologies, we ensure that our solutions remain relevant, effective, and valuable to our clients.[\/vc_column_text][vc_column_text css=”.vc_custom_1690828161971{margin-bottom: 50px !important;}”]<\/p>\n

Change the World
\nThrough our Work<\/h3>\n

At the heart of our company culture lies the conviction that the work we do can positively impact the world. By focusing on projects and initiatives that drive positive change, we demonstrate our commitment to social responsibility and ensure the long-term success of our company and the world at large.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”9004111222020880″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” disable_element=”yes” css=”.vc_custom_1690825225605{padding-top: 180px !important;padding-bottom: 180px !important;background-image: url(https:\/\/staging.sago.com\/wp-content\/uploads\/2021\/12\/Group-731@2x.png?id=39876) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”banner-row” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D”][vc_column][vc_column_text]<\/p>\n

Our Purpose<\/h2>\n

We Help Change the World<\/strong><\/span>
\nBy Giving People a Voice<\/strong><\/span><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1640214530446{padding-top: 50px !important;}”][vc_column][vc_column_text]<\/p>\n

Our Culture Code<\/h2>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Our code represents both who we are and whom we aspire to be.<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column][vc_row_inner el_class=”icons”][vc_column_inner width=”1\/3″][vc_single_image image=”53366″ alignment=”center”][vc_column_text css_animation=”none” css=”.vc_custom_1675505983085{padding-bottom: 20px !important;}”]<\/p>\n

BE PASSIONATE<\/h4>\n

Be inspiring in what you do.
\nShatter expectations.
\nCelebrate the wins. Have fun.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”53350″ alignment=”center”][vc_column_text css_animation=”none” css=”.vc_custom_1675505996012{padding-bottom: 20px !important;}”]<\/p>\n

BE A LEADER<\/h4>\n

Teach, learn, and listen.
\nEmbrace the uniqueness of
\nothers and empower everyone.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”53362″ alignment=”center”][vc_column_text css_animation=”none” css=”.vc_custom_1675506008505{padding-bottom: 20px !important;}”]<\/p>\n

BE CURIOUS<\/h4>\n

We are disruptors, we are
\nconstantly learning new ways
\nto innovate. Challenge
\nthe status quo.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”icons”][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4 vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-0″][vc_single_image image=”53358″ alignment=”center”][vc_column_text css_animation=”none” css=”.vc_custom_1675506045168{padding-bottom: 20px !important;}”]<\/p>\n

BE BOLD<\/h4>\n

Be a trailblazer. Take
\nchances. Make mistakes
\nand grow from them.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-4 vc_col-md-4″][vc_single_image image=”9004111222020904″ alignment=”center”][vc_column_text css_animation=”none” css=”.vc_custom_1675506061441{padding-bottom: 20px !important;}”]<\/p>\n

BE AUTHENTIC<\/h4>\n

Show up every day being
\nyourself. Bring your ideas
\nand opinions – they matter.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1676742277678{padding-top: 50px !important;padding-bottom: 50px !important;}” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D”][vc_column width=”1\/2″ css=”.vc_custom_1676744781642{padding-right: 50px !important;}” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D”][vc_column_text]<\/p>\n

Sago Community Impact<\/h2>\n

Even the smallest gesture can have a real impact. Our employees believe in making a difference in people’s lives in our national and international communities.<\/p>\n

Sago Community Impact<\/strong> aims to engage with and support people facing challenges such as homelessness, hunger, educational and medical needs. We believe that giving back does good and feels good, which helps create a perpetual loop of happiness.unity Impact<\/p>\n

[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text]We are founding members of the Marketing Research Education Foundation \u2014 committed to supporting education for young people worldwide. Learn more about how your company can help at mrgivesback.org<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1640273738227{padding-top: 25px !important;}”][vc_single_image image=”9004111222020891″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” is_section=”yes” section_skin=”secondary” remove_margin_top=”yes” remove_margin_bottom=”yes” remove_padding_top=”yes” remove_padding_bottom=”yes” remove_border=”yes” css=”.vc_custom_1690829188598{padding-top: 75px !important;padding-bottom: 60px !important;}” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D”][vc_column][vc_row_inner el_class=”icons” css=”.vc_custom_1690828981347{margin-bottom: 0px !important;}”][vc_column_inner width=”1\/3″][vc_single_image image=”53330″ alignment=”center”][vc_column_text css_animation=”none” css=”.vc_custom_1690829135209{padding-bottom: 20px !important;}”]<\/p>\n

15,000<\/h4>\n

Trees Planted<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”53338″ alignment=”center”][vc_column_text css_animation=”none” css=”.vc_custom_1690829145867{padding-bottom: 20px !important;}”]<\/p>\n

4,100<\/h4>\n

Hours Volunteering<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”53446″ alignment=”center”][vc_column_text css_animation=”none” css=”.vc_custom_1690829154914{padding-bottom: 20px !important;}”]<\/p>\n

2,268,000<\/h4>\n

Water Bottles Reduced<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1690829214517{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D” el_class=”site-inner-banner-1″][vc_column css=”.vc_custom_1641038174291{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”56921″ img_size=”full” alignment=”center” css=”.vc_custom_1677616672084{padding-top: 75px !important;}”][vc_column_text css=”.vc_custom_1728830361554{padding-right: 50px !important;padding-left: 50px !important;}”]<\/p>\n

I sincerely thank our clients
\nfor their trust and the
\namazing conversations over
\nthe years that continue to
\nallow us to explore, learn,
\ninvest, and grow.<\/p>\n

Steve Schlesinger, Executive Chairman & CEO<\/strong><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”5879″ img_size=”full” alignment=”center” css=”.vc_custom_1728830380453{padding-top: 75px !important;}”][vc_column_text css=”.vc_custom_1728830424920{padding-right: 50px !important;padding-left: 50px !important;}”]<\/p>\n

Here at Sago,
\nwe look beyond the profit of
\ntoday’s study to long-term
\npossibilities. Loyalty and trust
\nare built one brick at a time.<\/p>\n

Mike Sullivan, Chief Operating Officer<\/strong><\/p>\n

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