{"id":2154,"date":"2017-03-03T19:36:07","date_gmt":"2017-03-03T19:36:07","guid":{"rendered":"https:\/\/1aa340fc3d.nxcli.io\/\/staging?page_id=2154\/"},"modified":"2023-12-20T06:28:19","modified_gmt":"2023-12-20T11:28:19","slug":"research-labs","status":"publish","type":"page","link":"https:\/\/staging.sago.com\/en\/solutions\/qualitative\/research-labs\/","title":{"rendered":"Research Labs"},"content":{"rendered":"

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Neuroscience Meets
\nMarket Research<\/h2>\n

Discover the power of emotions and unveil subconscious feelings with consumer neuroscience. By integrating cutting-edge techniques into market research, we delve deeper into participants\u2019 behavior to drive smarter business decisions. Our research labs utilize advanced software and hardware devices to monitor both peripheral and central nervous system activities, revealing hidden connections between attention, arousal, and emotions.<\/h5>\n

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Application of Consumer
\nNeuroscience in Marketing Research<\/h2>\n

We provide full technology support utilizing our neuroscience research labs to test all types of stimuli including the following stimuli:<\/h4>\n
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Websites<\/h3>\n

Print Media<\/h3>\n

Packaging<\/h3>\n

Store Shelving<\/h3>\n<\/div>\n
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Interactive Software<\/h3>\n

Mobile Apps<\/h3>\n

TV Commercials<\/h3>\n

Movie Trailers<\/h3>\n<\/div>\n<\/div>\n

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Innovative Technology, Simply Packaged<\/h2>\n

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Innovative Technology<\/h3>\n

Sago Research Labs <\/span><\/span>offers a choice of unique and\u00a0<\/span><\/span>innovative marketing research\u00a0<\/span><\/span>technology labs to help\u00a0<\/span><\/span>qualitative\u00a0researchers gain deeper\u00a0<\/span><\/span>insights and provide compelling data\u00a0<\/span><\/span>visualization.<\/span><\/span>\u200b<\/span><\/p>\n

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Online or In-Person<\/h3>\n

Whether you choose in facility, online,\u00a0<\/span><\/span>or in the field,\u00a0our research\u00a0labs are\u00a0<\/span><\/span>designed to help you meet the\u00a0<\/span><\/span>growing challenges of testing products\u00a0<\/span><\/span>and collecting actionable data in an\u00a0<\/span><\/span>ever more complex, consumer-driven\u00a0<\/span><\/span>world.<\/span><\/span><\/p>\n

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Dedicated System Operator<\/h3>\n

Whatever solution you choose, our labs are always accompanied by a full-time, experienced, and client-friendly System Operator who works with you to deliver key research data captured and presented clearly and professionally for your client.<\/p>\n

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Usability \/ UX Testing<\/h3>\n

Test interactive software and hardware for usability and user-friendliness with a mobile research lab. MobiLAB\u2122 UX offers a choice of high-specification usability testing labs, neatly packaged and supported across all our Sago research facilities and off-site locations. Sago offers:\u200b<\/p>\n