Session Details

Uncovering the Market Research Reality: A Candid Discussion on the State of the Industry

10:15 a.m. – 10:55 a.m.

Delve into the challenges and learnings that have defined the industry in the past year with Sago Executive Chairman Steve Schlesinger, Insights Association CEO Melanie Courtright, and M/A/R/C Research CEO Merrill Dubrow. As only these leaders can do, they take us through a candid exploration of the experiences, triumphs, and hurdles faced. Join us as we reflect on the challenges and learnings and how we, as an industry, can leverage these experiences to chart a course for a more resilient and forward-thinking future that will propel us towards continued growth and success.