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Session Details

Respondent Revolution: Addressing the Need for Improved Research Experiences

sago12:15 p.m. – 12:55 p.m.

Respondents are the foundation of all market research. Yet in recent years the focus has been on the latest and greatest technologies while respondent experience has languished. Join our panel of experts from across industries to discuss the biggest challenges in respondent engagement, how they're addressing them, and what they expect of their research partners.

Event Speakers

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Reed Cundiff

Chief Executive Officer

Sago

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Gregory Kline

Vice President of Global Insights​

Labcorp​

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Charlie Rader

Product Research Manager

Procter & Gamble