SARAH BRISCOE
SVP, Global Services
Sarah Briscoe Global Services, where she oversees sales and operations to help clients design, navigate, and succeed in complex global research initiatives.
With more than 20 years of experience in insights and strategy, Sarah has built her career on connecting people, markets, and ideas across borders. She began at Greenfield Consulting Group (later Firefly Millward Brown and then Kantar), managing a multimillion-dollar global business line and cultivating a trusted network of international partners. As Director of Global Strategy and Operations at Firefly, she was part of the global leadership team, developing strategy, and shaping programs and initiatives across 50+ countries.
Known for her insatiable curiosity and creative problem solving, Sarah excels at designing and implementing programs that drive progress. She is recognized by colleagues and clients alike for her professionalism, proactive approach, and responsiveness—always with a touch of humor.
Outside of work, Sarah can be found running or paddleboarding on one of Minneapolis’s many lakes, making sourdough, leading her neighborhood book club Speaking Volumes, or learning Norwegian—det er gøy! (“it’s fun,” at least she thinks that’s how you say it).
Industry Involvement
- Insights Association Member