Lean Communities on QualBoard
Get to know a targeted audience over time while uncovering qual insights faster with a smaller, more intimate online community.
What Is a Lean Community?
A lean community gathers a smaller group of dedicated participants designed to co-create, iterate, and achieve a deeper level of audience understanding. It’s generally used for work such as longitudinal journeys, iterative concept testing, segmentation illumination, among many others, over the course of six months or less. While the focus is primarily on qualitative research, quantitative work can also be included. It is hosted on QualBoard and taps into all of the associated activities, features, and analysis functionality of the platform.
Why Choose a Lean Community on QualBoard?
Consistency
With Sago’s unique resources, you’ll enjoy the ease of working with a single partner for everything from technology to recruiting and full-service support when needed.
Efficiency
Find insights faster thanks to QualBoard’s built-in AI tools, such as Query AI which allows insights across engagements, and a ready and willing pool of respondents.
Agility
Go live with research activities the same day you need questions answered.
Flexibility
Access multiple activities in a single platform, including journals, group discussions, and video chats, making it easy to build learnings and engage participants.
Cost Savings
With fewer participants and a shorter timeline, you’ll reap the benefits of a traditional community without the hefty price tag.
When to Use a Lean Community?
You know you want the benefits of an ongoing community, like understanding customer habits over time and gathering insights in as little as 24 hours, but is traditional or lean the right choice? Lean communities make the most sense if:
You have a single initiative in mind for one department.
You need to actively co-create with customers or prospects.
Your work will primarily focus on qualitative research, with some quant.
You want to work with a smaller number of members.
You don’t want a year-long commitment.
Lean Communities in Action:
Real-World Use Cases
Lean Communities are adaptable and designed to meet a diverse array of research objectives. Use them to help you better understand customers, prospects, or any other target audience. Some real-world applications of lean communities are outlined below.
Explore and document emerging interests and trends from different audience segments.
Gain an understanding of the current customer experience and potential pain points across the customer journey.
Monitor and explore “in-season” consumer behavior using consistent touchpoints over the course of key shopping events.
Ready to start your own Lean Community?
Connect with our team to get going!