Unlock Flexibility with DIY Quantitative Research

Do-It-Yourself quantitative research should make it easier for you to collect data quickly and discover actionable consumer insights. It should open up possibilities and help you achieve your specific insights goals. To fully realize these benefits, your research platform should provide flexibility in three key areas.

1. Survey Setup

There is no one-size-fits-all survey or method, and you need the flexibility to reflect that reality. While you may have standard templates, a good quantitative research platform allows you to add or change questions, adjust your sample criteria, and alter response options – all on the fly. This flexibility keeps your projects agile and tailored to your unique insights objectives.

Methodify, our DIY quantitative research platform, provides all of the above. You can pick from 14 different question types (including URL parameters and hidden), what audience to target, and what response types to offer. In addition, features like dynamic piping and additional answer options make it easy to make important changes easily like adding the product or brand name without altering any other aspect of the method.

2. Research Reporting

By now, we’re all aware that AI is a major time-saver. With Methodify, open-ended responses can be summarized using AI, giving you clear takeaways without the tedious task of reading through every comment. That means you can move from raw data to meaningful insights super quickly and seamlessly.

Creating reports is just as simple. Methodify gives you full flexibility to configure your reports to your needs. Choose which charting categories to display, collapse or expand segments, filter by demographics, and run cross-tabs to compare key groups. You can even customize with your brand’s color palette and logo, and export your report as a PowerPoint or PDF – whichever format suits your team best.

With Methodify doing the heavy lifting, you can skip the busywork and get straight to the “aha” moments.

3. User Permissions

Collaborating across teams unlocks so much potential, but not everyone on your team needs the same level of access. Without having the right controls in place, your research can get messy. Think duplicate work, misinterpreted data and other mishaps that can really slow down your project.

Methodify keeps things simple with customizable user permissions. You can set up different user types (basic, standard, and advanced) and decide exactly who can do what. Want some team members to view results but not edit surveys? Easy. Need others to have full access and control? Done. These permissions strike the perfect balance: protect your data quality, while encouraging collaboration across your organization.

Flexibility and quantitative research go hand in hand. From building your survey to creating your report to setting up users, customization is key. Keep these features in mind as you evaluate platforms to support your research efforts. We guarantee they’ll provide you with more long-term success.