The Newest Market Research Virtual Event: Sago Vision '25

Iselin, NJ—September 16, 2024

Sago (formerly Schlesinger Group), a trusted leader in market research, is set to host Sago Vision ’25, a forward-thinking virtual event poised to unveil innovative insights and opportunities in the market research landscape. The all-day event, taking place October 1, 2024, from 10:00 a.m. to 4:00 p.m. ET, promises to offer a deep dive into the dynamic world of market research.

Attendees will experience an unparalleled opportunity to gain actionable tips and advice and prepare for emerging trends within the industry. With a lineup of influential leaders from all facets of market research, Sago Vision ’25 aims to provide a platform for knowledge sharing and strategic planning. The event will cover a wide range of topics to help attendees build success in the coming year, including:

Uncovering the Market Research Reality: A Candid Discussion on the State of the Industry featuring Melanie Courtright (Insights Association), Merrill Dubrow (M/A/R/C Research), and Steve Schlesinger (Sago)
Speed to Insights: How Lilly Went from Traditional Research to An Innovative Approach to Insights featuring Shellie Miller (Eli Lilly and Company) and Shannon Childs (Sago)
Igniting Innovation: Exploring the Intersection of AI, Tech, and Market Research Realities featuring Matthew Geary (Lenovo), Rick Kelly (Fuel Cycle), and Raj Manocha and Carlo Marcelino (Sago)
Vision ’25: Closing Keynote featuring J. Walker Smith, Knowledge Lead of Kantar

“Sago Vision ’25 represents a pivotal moment for market researchers to come together and explore the latest trends shaping our industry,” said Sago CEO Reed Cundiff. “We’re excited to offer a virtual space where attendees can hear from leaders across the industry, gain valuable takeaways and fresh perspectives, and uncover a path toward the successful future of market research.”

“It’s always exciting when the market research industry comes together, and that’s exactly what we aim to do with Sago Vision ’25,” said Sago President Isaac Rogers. “This event will be a chance to hear from some of the brightest minds in insights and tap into their knowledge to drive success in 2025.”

With Sago Vision ’25, participants can expect to gain a deeper understanding of market research’s pivotal role in driving business growth and innovation and how to stay ahead of the curve in an increasingly competitive market.

To learn more and register for Sago Vision ’25, please visit this link.

BACKGROUND INFORMATION FOR EDITORS

Sago
Sago is a leading global research partner that puts the human voice at the center of everything we do. By providing unparalleled access to audiences, comprehensive solutions, and market research expertise, we help clients connect human answers to pressing business questions. Leaning into our nearly 60-year legacy of impact and standing behind our dedicated team of experts, we help clients gain a deeper understanding of what their customers truly want and demand, empowering them to make informed decisions with unwavering confidence. At the heart of Sago is a commitment to improving the human experience in research, relentless innovation, and changing the world through our work. Sago is your trusted partner on the journey to customer-centric excellence. For more information, visit sago.com.

Research Offices and Focus Group Facilities in Europe
Sago Germany – Berlin | Frankfurt | Munich
Sago UK – London
Sago Spain – Barcelona

Other Operations Offices
CANADA: Toronto INDIA: Gurgaon NICARAGUA: Managua

For further information, images, or interviews, please contact:
Julie Terling, VP, Marketing