Speaker Details

Amy Elkes

Director of Global Insights

Velcro Companies

Amy Elkes is currently the Director of Global Insights at Velcro Companies, where she manages all consumer research for the VELCRO® Brand in the U.S. and abroad.

Amy’s consumer research career has spanned nearly two decades, during which time she has held insights positions at Pfizer Consumer Health and Stonyfield Yogurt, run an independent insights consulting practice, and worked as VP of Research at Digsite, an agile consumer research agency.

Amy has managed hundreds of quantitative and qualitative research projects across a wide variety of industries and sectors, and she particularly enjoys using unique and scrappy research methods to gain deep understanding of target consumers even when research budgets are tight.

Amy holds a BA from Brown University and an MBA from Georgetown University.

Sessions by me

Humanize Your Impact: Why Qual Research Matters (Still)

Great research should always be about human connection at its heart – and qualitative research is often the most direct path to that connection. Yet more and more it is either rushed and poorly executed, or cast aside entirely in favor of faster or more budget-friendly alternatives. It’s time to reverse these trends, and this panel explains why.
Join this dynamic session with leading insights authorities as they discuss:
• How the qualitative research landscape has evolved
• Their firsthand experiences in creating business impact through qual research
• How organizations can make the shift from seeing insights as an expense to an investment Tune in and discover why being on the side of the human is a good idea for your business.

11:00 a.m. – 11:40 a.m.