Speaker Details
Melanie Courtright
Chief Executive Officer
Insights Association
Melanie serves as the Chief Executive Officer at the Insights Association, the leading voice, resource and network of the marketing research and data analytics community in the US. The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact.
Melanie has spent more than 25 years designing, executing, and interpreting research for agencies and corporations, while leading the industry as a voice for quality, trends and the next generation of data collection. Known as an expert methodologist, she started her career at a full-service research firm in Dallas where she spent ten years developing her strong research background. She then followed that with a decade specializing in all forms of digital research including online, mobile and social. Melanie has successfully developed and launched leading sampling platforms, routers, methodology best practices, panels and research products. Melanie now leads the Insights Association in its mission to protect, connect, inform and promote its member brands, agencies, and individuals.
Sessions by me
Uncovering the Market Research Reality: A Candid Discussion on the State of the Industry
Delve into the challenges and learnings that have defined the industry in the past year with Sago Executive Chairman Steve Schlesinger, Insights Association CEO Melanie Courtright, and M/A/R/C Research CEO Merrill Dubrow. As only these leaders can do, they take us through a candid exploration of the experiences, triumphs, and hurdles faced. Join us as we reflect on the challenges and learnings and how we, as an industry, can leverage these experiences to chart a course for a more resilient and forward-thinking future that will propel us towards continued growth and success.
10:15 a.m. – 10:55 a.m.